{"id":34449,"date":"2024-01-16T16:32:10","date_gmt":"2024-01-16T15:32:10","guid":{"rendered":"https:\/\/www.fantinicosmi.it\/?p=34449"},"modified":"2024-06-05T14:22:16","modified_gmt":"2024-06-05T12:22:16","slug":"new-fantini-cosmi-image-the-supply-chain-is-the-protagonist","status":"publish","type":"post","link":"https:\/\/www.fantinicosmi.it\/en\/new-fantini-cosmi-image-the-supply-chain-is-the-protagonist\/","title":{"rendered":"New Fantini Cosmi image: the supply chain is the protagonist"},"content":{"rendered":"
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Modern, fresh, digital! This is the new image that characterises Fantini Cosmi communication in 2024.<\/p>\n

The digital age has revolutionized corporate communication, pushing companies to review their visual identity. Fantini Cosmi has also chosen a\u00a0new graphic design<\/strong>\u00a0for 2024 with a modern style that reflects the company’s innovation and orientation towards the future. This translates into a clean design, stylised lines and vibrant colours that reflect the energy and vibrancy of the digital world.<\/p>\n

Fantini Cosmi has chosen to accompany the brand with\u00a0stylized characters<\/strong>\u00a0who represent the main interlocutors of the company:\u00a0hydraulic and electrical installers, designers, distributors, agents, end users<\/strong>. The new graphic interpretation stems from the desire to concretely and visually express the spirit with which the company collaborates with this community and the importance that the entire supply chain has for Fantini Cosmi.<\/p>\n

In this new creative concept, these figures are represented with iconic characters to create an emotional connection with the target audience, creating a deeper and more lasting bond.<\/p>\n

In the online and offline advertising campaigns, the association of the product with the individual character makes the target to which the product is directed immediately recognisable. The modern graphic style is adaptable to different communication channels and platforms (social media, videos, etc.), ensuring visual consistency at every point of contact with the customer.<\/p>\n

This is a decisive step towards a new way of interpreting the Fantini Cosmi brand in a constantly evolving digital world where visual innovation \u2013 together with product innovation \u2013 is the key to remaining relevant and competitive.<\/p>\n

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