New Fantini Cosmi image: the supply chain is the protagonist

New image for Fantini Cosmi that joins the brand with stylized characters that represent the supply chain to affirm the company's closeness to the community of main interlocutors.

16/01/2024  |  Fantini Cosmi Reading time


Modern, fresh, digital! This is the new image that characterises Fantini Cosmi communication in 2024.

The digital age has revolutionized corporate communication, pushing companies to review their visual identity. Fantini Cosmi has also chosen a new graphic design for 2024 with a modern style that reflects the company’s innovation and orientation towards the future. This translates into a clean design, stylised lines and vibrant colours that reflect the energy and vibrancy of the digital world.

Fantini Cosmi has chosen to accompany the brand with stylized characters who represent the main interlocutors of the company: hydraulic and electrical installers, designers, distributors, agents, end users. The new graphic interpretation stems from the desire to concretely and visually express the spirit with which the company collaborates with this community and the importance that the entire supply chain has for Fantini Cosmi.

In this new creative concept, these figures are represented with iconic characters to create an emotional connection with the target audience, creating a deeper and more lasting bond.

In the online and offline advertising campaigns, the association of the product with the individual character makes the target to which the product is directed immediately recognisable. The modern graphic style is adaptable to different communication channels and platforms (social media, videos, etc.), ensuring visual consistency at every point of contact with the customer.

This is a decisive step towards a new way of interpreting the Fantini Cosmi brand in a constantly evolving digital world where visual innovation – together with product innovation – is the key to remaining relevant and competitive.

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